People
still believe that having posted on social media platforms and doing emails
exercise
Here and
there makes them perfect in Digital Marketing!! (to my surprise many big CEO
also believes the same) No issues, but without having a clear Strategy for your
business to grow on Digital platform- where are you heading?
One of the
research shows that still 55 % of the companies don’t bother about the digital
strategy as it is irrelevant to them. They are happy that they have Digital
presence!
If you
don’t have a strategy, or maybe you want to review which business issues are
important to include within a strategic review, we’ve set certain most common
problems, that in our experience arise if you don’t have a strategy.
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media is one of the top most Social media management & marketing company in India , which
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·
You don’t know where to head (directionless)?
If you
don’t have specified goals, you really don’t seem to work in that direction or
Don’t put
enough resources to reach goals neither you evaluate any of them. They don’t
know for what they have online presence – i.e. for getting new customer, for
branding , online presence or building deeper relationship with existing
customers etc. which really is needed to go ahead.
·
How do you know your online customer or online market share?
Knowing
your online customer and behavior pattern is the most important thing to devise
any communication with them. Unless you know them how do you interact ? and
without interacting with them you may underestimate their demand for
online
Services.
More importantly, you won’t understand your online marketplace: the dynamics
will be different to traditional channels with different types of customer
profile and behavior, competitors, propositions and options for marketing
communications.
·
Existing Brands and start-up competitors will gain market share
If you’re
not devoting enough resources to digital marketing or you’re using an ad-hoc
approach with no clearly defined strategies, then your competitors will eat
your digital lunch!
·
You don’t have a powerful online value proposition
A clearly
defined online customer value proposition will help you differentiate your
online service encouraging existing and new customers to engage initially and
stay loyal.
·
You’re not integrated (“disintegrated”)
Everyone
agrees that digital media work best when integrated with traditional media and
response channels. If worked out in convenient chunk – it will go less
effective and the real purpose will not be solved.
·
You’re not optimizing
Every
company with a website will have analytics, but many senior managers don’t
ensure that their teams make or have the time to review and act on them. Once a
strategy enables you to get the basics right, then you can progress to
continuous improvement of the key aspects like search marketing, site user
experience, email and social media marketing. What have you found can go right
or wrong?
·
You need to keep up or stay alive every time
If you
study the top brands they are more dynamic and always adopt newer technology to
keep their online audiences happy.
So,if
you’re one of the companies that doesn’t have a digital strategy yet? Well, I think the two simple
alternatives for creating a plan may suggest a way forward:
Start with
a separate digital marketing plan defining transformation needed and making the
case for investment and changes to your digital marketing
Then,
following approval, create an integrated digital plan which is part of the
overall marketing plan – digital is fully aligned and becomes part of
business as usual.
If really
now getting it right and think if we could be of any help to you – we are just
a mail away .
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