Ar digital media is one of
the top most Digital
marketing agency in Ahmedabad Social media management &
marketing company in India , which provides vertical base digital
media Marketing strategy and solutions . Talk
to us how we can help you to gain benefits from social media marketing !!
Each
marketing strategy is unique, but each need evaluation. Recent observations have
shown people tend to spend “HUGE” money after advertisement but without a
strategy and evaluation.
I have
seen big CEO/MD/CFO spending huge to satisfy the yearly ad.budget to be spend
for a product/ company/ brand without ever evaluating the outcome. (Traditional
or Digital)
Some
companies think that digital marketing is a magic tonic with an immediate
effect that just continues on. By having presence on social media they think
they done their bit but the fact is whether they really have done?
In this age
of digitallyconnect, you have to be present on your space each day, each moment
other wise you will be out of “consumer space”
Connecting
digitally is quiet different then traditional connect. You need to envisage
proper strategy with connecting masses to interact with them and spread the
message you want to .
Even if
you’ve never spent a minute on Facebook, Twitter, Pinterest or any other Web
property, customer opinion is forming about your brand, based on mentions of
your company’s name by individual users — or by your obvious lack of
participation.
Because
your presence on different digital marketing properties matters more than ever,
it’s a good idea to take time out of your schedule to regularly evaluate how
well your strategy is performing. Here’s how to do it:
Step #1: Evaluate
your digital marketing goals.
The first
step in any good digital
marketing strategy evaluation
is a thorough examination of the specific goals you want to achieve
Digital
marketing goals are different in terms of different social media used , but
outcome should be convergent . They include items such as:
- The number of
social shares your blog posts receive
- The size of your
fan base on social networking websites
- Mentions of your
brand name on social media sites
- The number of
positive reviews left about your company on sites like Google Reviews and
Yelp
- Inbound website
visitors from social networks
- Total number of
conversions resulting from social traffic
The over
all brand image to be developed using diff platforms and to observe that you
are hitting the target.
If
necessary, revise your goals/targets to accommodate new objectives or to
account for changes in product/service offerings.
Step #2:
Reevaluating your target customer profiles.
In
addition, it’s important to remember that any good digital marketing plan is
founded on a proper research of well-constructed customer profiles that outline
the specific types of people you’d like to reach through your campaigns.
So while you are launching a new marketing campaign you should have some idea of your target customer’s demographics, interests and Web activities, you’ll also want to continually develop this profile based on your newest data.
So while you are launching a new marketing campaign you should have some idea of your target customer’s demographics, interests and Web activities, you’ll also want to continually develop this profile based on your newest data.
As an
example, if your products is targeted at Youth and if your social media
activities set to target middle age persons you are going in wrong direction .
You may need to reevaluate all elements of your marketing campaigns to account
for this new customer data.
Step #3: Take a
look at your digital presence.
As you
reexamine the types of customers you target, you’ll also want to periodically
assess whether or not you’re actively participating on the right digital
properties /platforms.
For
example, suppose you’re in an industry that targets young women, ages 18-26. If
you launched your digital marketing campaign before the advent of the social
networking darling, Pinterest, you could be missing out on a potentially
tremendous source of traffic if you never took the time to determine whether or
not you’re active on the right sites!
Step #4: Evaluate
your messaging strategies.
Next, take
a look at the specific types of messages you’re releasing as part of your
digital marketing campaigns. Specifically, evaluate:
- Which types of
messages (i.e. text-based status updates, blog posts, videos, podcasts,
etc.) are performing best with your audience?
- Do the words you’ve
chosen for various messaging pieces seem to resonate with your audience?
- How frequently are
your marketing materials being shared virally amongst users?
- What content of
yours is being circulated or liked most?
If your
digital marketing message is in line with your customer’s expectations, you’ll
see high levels of engagement with your branded materials, as well as a high
number of social shares as people pass your content on to others. If you aren’t
yet seeing these results, this could indicate a mismatch between your company’s
messaging and your customers’ interests.
Be sure to
test your ideas before launching the new campaign, even if the type of target
users appears to be the same. Already established audiences can change over
time.
If you’re
expanding beyond your country’s borders, the move can bring both new risks and
opportunities. An international audience often comes with cultural differences
that should factor into your strategy.
Don’t
hesitate to hire experts in all aspects of the target culture, if necessary.
You don’t want clashes or misunderstandings coming back to haunt you.
No matter
how far you seek to expand, you’ll want to test your audience, and never make
assumptions about how people will receive your campaign
The
Evolution of Your Website: How to Optimize It and Keep It Working for You
Step #5: Check
your digital marketing ROI.
The last
thing you’ll want to evaluate when it comes to assessing your digital marketing
performance is your overall ROI. Now, calculating your exact returns can be
difficult, but you’ll ultimately find that the data you’re able to produce are
well worth your efforts.
To measure
ROI, you’ll need to track two different variables:
The amount
you’ve invested into your digital marketing campaigns (being sure to account
for both financial investments and time expenditures), and The financial
benefit of any conversions you’re tracking.
Eg. For a
rough idea of how this looks, imagine that your company has spent Rs.50 k on digital
marketing materials
and Rs.50 k in labor hours to promote them. Now, if you determine that inbound
visitors from social networking websites have accounted for 10 sales at Rs.2000
each (for a gross profit of Rs. 20,000 total), you can see that you’ll want to
scale back or realign your digital marketing efforts.
There’s
something to learn from both successes and failures that can help your digital
marketing strategies evolve.
No comments:
Post a Comment